DealerStar was designed by "car person" and long-time technology guru, Sandi Jerome
of Sandi Jerome Computer Consulting.
started in the car business when she was 14 taking parts inventory and worked her way up to be an office manager, F&I manager,
controller, assistant general manager, and then CFO. She started her successful consulting practice over 20 years ago and has
over 6,000 dealer/technology clients and is familiar with dozens of DMS systems. As the first editor of Digital Dealer Magazine
she has followed automotive technology from the start. She saw the need for a faster and better DMS and in 2006
It was beta tested from 2006-2009 at both ADP (now CDK) and R+R dealerships; 3 single points and 2 multi-company operations. In 2010
it was installed at the first dealerships and now has over 60 dealerships using portions of DealerStar and growing.
Some have been fully installed for over 3 years. Back in 2006, putting a DMS on the web was uncharted territory, and we
have been awarded 2 patents for the pioneer idea of a web-based DMS. Our team includes Sandi's husband of over 40 years, Keith Jerome
who in a prior life wrote code for nuclear power plants and ran a leasing company for a dealership group. Over the past 20 years he
has helped hundreds extract and clean data from CDK, R+R, Autosoft, Dealertrack and many others. Nadine Epstein who teaches the
popular Profit Academy and Super Controller seminars with Sandi is in charge of training. Our other "Stars" include a DMS
system administrator, network engineer, and Sandi's long-time accountant, Lena Washke. During the design process, Sandi
constantly asked the guidance of other industry experts and dealers. Here is a partial list of those who helped make the best DMS
Mark and Amy Abouzeid at Chico VW who recommended...recommendations! After visits with Mark at his lovely store in
Northern California, I understood how important is was to show recommended service and make it easy for advisors to enter and see
each time they write service. He also wanted estimates stored with the VIN, so you'd be able to go back and find those later.
to the parts guru, Mike Nicholes of Mike Nicholes Capital Management Inc. http://partsconsulting.com/.
We have known each other for
years as fellow consultants and his knowledge of parts is unsurpassed in quality and quantity. I have added his parts reports to DealerStar
and used his concepts in designing our stock ordering systems. During my certification process for GM Parts, I worked with Tom Hasselbach
of GM who made many suggestions on how to make it easier for the users in the parts department to inquiry on parts, change their parts
orders, and order parts quicker. He shared the logic of the "chaining" tracking of parts shipments by facilities that will eventually
be incorporated into DealerStar to enable parts personnel to quickly know if the part is coming from their facing warehouse or been
referred to another facility.
Most everything I learned about desking was from watching my good friend, Tom Rasmussen desk deals
back in our old Walser days. After he became a dealer, he drew on a white board all the different times he had to enter a vehicle
into inventory and that was when I decided to combine his desking, marketing, and CRM knowledge into our core system so that a vehicle
will really only need to be entered once.
IT and Accounting
I taught Gerard Merra at Bob Smith BMW everything I knew about Accounting
and he taught me about security and IT. DealerStar is more secure thanks to the changes I made on Gerard's recommendations as one
of our first DMS Import users. Ron Hornby of Clarkdale VW is the only dealer that I know that is a chartered accountant and his suggestions
of accounting reports has made DealerStar the best when it comes to providing the "why" for every "what!"
first dealerships was a Saab dealership and Mark Thomas and his wonderful parts and service director pointed out ways that I could
make it easier to close repair orders and Mark refined my upload to accounting using Excel spreadsheets and adding vehicles to inventory